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年度111
論文名稱(篇名)Investigating the Impact of Firm and User-Generated Social Media Communication on Brand Equity, Brand Trust, and the Post-Purchase Behavior: The Moderating Role of Brand Experience
期刊名International Journal of Information and Management Sciences
出版日期2022-03
期數1
起頁77
迄頁93
作者中文名廖英凱
作者英文名Ying-Kai Liao
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